Brief
Craft a Republic Day sale for Uniqlo India
Idea
An activation inspired by democracy and driven by popular demand,
where customers get to decide what goes on the sale
where customers get to decide what goes on the sale
Execution
Customers could vote via interacting with our posts and stories.
The most-loved product would then go on sale.
We collected votes through comments on posts and taps on poll stories.
The activation generated 10,000+ votes in only 2 days,
The most-loved product would then go on sale.
We collected votes through comments on posts and taps on poll stories.
The activation generated 10,000+ votes in only 2 days,
creating an unprecedented organic engagement.
Caption: In a democracy, the public votes. So for UNIQLO’s Republic Day Sale, it’s only natural that you get to decide the products.
Drop a comment below to vote for your favourites!
Caption: What is a ‘Republic Day Sale’ without public voting?
Drop a comment below to vote for your favourites!
Drop a comment below to vote for your favourites!
Caption: A democracy flourishes when everyone has a say. So does our sale.
Drop a comment below to vote for your favourites!
Caption: Get ready to grab the products you voted for, starting tomorrow at 10 AM!
Caption: The products you voted for are now part of our Republic Day Sale.
Get these in store or online from 22-28 January!
Get these in store or online from 22-28 January!
