As part of the Target Weekly Ad internship, students were asked to complete a summer project. Paired with fellow SCAD graphic designer and Target intern Julia Sasseville, we were challenged with the task of defining the next stage for one of Target's largest marketing vehicles, the Weekly Ad. After multiple rounds of research, user-testing, and rapid prototyping, our final outcome was a shoppable mobile web experience that re-mixed current company assets with a more personalized user experience.