Your skin protects you. Sebamed protects your skin.
A scientifically-based soap-free skincare brand made in Germany, Sebamed products are specially formulated for sensitive skin with a pH of 5.5. The Sebamed range contains high-quality active ingredients that cleanse and nourish the skin without destroying the natural acid protection mantle.
Using harsh products that aren't pH balanced for bathtime can be detrimental to baby's skin during Winter. Sebamed decided to put a little extra sparkle in baby's bathtime this Winter, by making bathtime about imagination and fun.
Creating a magical world for our products to live in with paper draws moms into the thought that their little one can create anything with their imagination. Bathtime is not only bonding time but allows babies to use their imaginations, create and explore with different textures. It’s a time to learn, create & get clean with Sebamed Baby Essentials!
To do this we created Winter Wonderland scenes with paper cutouts, around the idea of bathtime fun. We did this using clouds, bubbles, moons, stars, and waves:
Campaign Goals
This whimsical, wonderful, and educational campaign's aim was bringing back nostalgic feelings of fun bath time when the moms were kids, and leveraging this emotional connection to build the expecting mom customer base.
Because protecting baby's delicate skin during Winter is especially important, our key goal was to encourage moms to prepare themselves and their babies for the skincare challenges this dry season brings. Introducing our Winter Essentials Pack.
This value pack deal was made exclusive to the Sebamed Online store, driving website traffic, and online sales. A main campaign driver for moms was the convenience of having one less thing to worry about because we deliver straight to their doorstep, so we incentivised their purchases with free delivery for any Winter Essentials Pack order.
