"Looking for some action(hero)"
Client: UPC
For the campaign summary and the central idea please check out the first video!
Client: UPC
Brand: UPC - VOD
Agency: Friendly
Creative director: Dani Karanyi
Director: Dani Karanyi
Copywriter: Bence Javor
Awards: HIPNÓZIS 2011 - Integrated campaign : Silver prize
Awards: HIPNÓZIS 2011 - Integrated campaign : Silver prize
In the middle of the campaign we've organized a flashmob with our main character: The Akcióhős. The task was to replay together the most epic moments of the entire movie history.
UPC - Akcióhős
