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Poke-ON!! Brand Identity

Poke-ON!! is a Hawaiian-Japanese fusion food stall for the Virtual JSEC Challenge. This project is in partial fulfillment of the requirements of the course IDES 103.03 - Graphic Design Practice.
This is a fictional brand that is not commercially active.
The 3 F's that helped define Poke-ON!!'s branding. Primarily settling on Japanese aesthetics, with inspiration from Anime/Manga. 
The logo and its variations primarily feature Pokey the Fish, a salmon that dons a hachimaki, who ultimately serves as the brand's mascot. The Logomark is heavily inspired by Japanese manga panels.
You can visit the site here.
Mockups from Freepik
Poke-ON!! Brand Identity
Published:

Poke-ON!! Brand Identity

Published: