Poke-ON!! is a Hawaiian-Japanese fusion food stall for the Virtual JSEC Challenge. This project is in partial fulfillment of the requirements of the course IDES 103.03 - Graphic Design Practice.
The 3 F's that helped define Poke-ON!!'s branding. Primarily settling on Japanese aesthetics, with inspiration from Anime/Manga.
The logo and its variations primarily feature Pokey the Fish, a salmon that dons a hachimaki, who ultimately serves as the brand's mascot. The Logomark is heavily inspired by Japanese manga panels.