LEGO is the number one construction toy, selling millions of sets around the world. Since producing the colourful plastic brick, LEGO has gone on to produce different themed sets for children to play out their wildest imaginations. The brief was to create a campaign that allowed LEGO’s audience to explore their creativity. The campaign consists of both a small booklet and a set of posters based around the LEGO Minifigure. The Booklet is given away with every purchase made in store, allowing children to write out a short story at home. Accompanying the booklet is a set of posters to be used as an in-store activity, allowing children to interact with each other whilst drawing a scene from a story. The campaign is aimed to help children between 5-12 years-of-age with their creative writing skills, giving them both the ability to learn whilst also having fun.