Jendela Wanita

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Jendela Wanita is a part of the Cakra Medikal Sistem product, a startup business in early 2021 with an education-oriented orientation for law graduates to receive incentive learning and job distribution in a legal career. Over time the development of this business also helps in women's mental health and not only for law graduates.

mission:

We're challenged in packaging a visual identity with a request to display something thick, independent, and women's power. Then an additional appeal is an environmental graphic design.

challenge :

This new identity is part of the newly introduced early stage. Then we are most challenged about knowing the target audience with their expectations and needs. And in line with carrying out the challenge, we present a minimalist form of visual identity, this is also a form of mission independence.

The philosophy of the window is a place of view and light in seeing new perspectives for women to be intelligent, self-love, educated, and independent.

The logo is inspired by the visual character of philosophy windows as Jendela with a curve shape that closes to the form of house that represents comfort and safety. And then a figure of women that form a shape of Themis, the goddess of justice. Behind there spark of the diamond is a symbol of joy, success, and enlightenment of the mind. The typography Jendela Wanita is the script as main form logotype, that bring a women's flexibility in this era, there a dominant sans-serif typography that emphasizes modern movement. This logo and visual elements are the results of a deal.