Optima
- A University Poster Design Brief -
The Details
To create a poster promoting the typeface Optima to graphic designers, using only two colours
and 30 words of copy.
The Concept
Through my research I found that Hermann Zapf drew his inspiration for Optima from headstones in Florence, so I decided the focus of the poster would be on the font’s rich Italian history. Using the strong serif on the capital I , I was able to recreate the columns of the pantheon in Rome.
The Result
The poster recieved a first in marking and received some very positive feedback.
(final design above)
