The make-it-yourself cardboard art collection, ‘Small World’ transforms ordinary cardboard boxes and shows their potential for up-scaling with a fun imaginative play-set.
The project leveraged Samsung's eco packing and was created as part of World Environment Day.
Directed by Papersmith & Camille Herren
Art Directed by Papersmith
Directed by Papersmith & Camille Herren
Art Directed by Papersmith
Client - Samsung Electronics Co, Ltd.
Agency - Daniel J. Edelman, Inc.
Production Company - Glassworks Creative Studio
Post Production - Glassworks VFX