SOHO + NOHO
The main distinguishing feature of the project is the two towers Soho and Noho. With minor distinctive features, the towers repeat each other. This duality was embedded in the corporate identity of the project. It turned out the maximum disclosure in the expressive typography of the pin writing of the logo, accidental numbers and pictograms designed specifically for the project.
The layout of the site clearly demonstrates the product itself on large renderers, and also plays up to this duality in most of its elements. Content tends to create a harmonious balance through symmetry on the screen, in most cases becoming a multiple of two.
The key features of the project in the form of counters and slides attract attention to the facts and make it possible to quickly evaluate the proposal. And an interactive map of infrastructure facilities, filtered by type, schematically shows leisure facilities within walking distance.
Viewing apartments in the form of a slider is a quick and convenient introduction to the layouts, their location and cost. For those who like to work with lists, a convenient table has been created with intuitive filters for the necessary parameters (area, cost, number of rooms).
Variants of finishing styles are presented in the form of images and 3D animations. This technique more fully reveals the features of the interior.
You can quickly get acquainted with the progress of construction thanks to counters, diagrams and photos.
The gallery contains the most detailed visual information about interiors, exteriors and common areas.
Simple and convenient feedback forms are synchronized with the customer management system, so that the operator calls back a few seconds after sending the request or at the time specified by the client.
The section with documents is one of the most important when buying real estate. Here it is easily accessible, contains all the necessary information and reveals the foundations and progress of the construction of the object.
Aerial photography has been integrated into the site — this is a 3D photo of a construction site from different heights. And you can also connect to an online broadcast from CCTV cameras that show in real time what is happening on and near the site.
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SOHO+NOHO
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SOHO+NOHO

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