PREMISE
Old El Paso is quite the established brand worldwide but not in the region. The objective was to penetrate the Saudi market and introduce mexican cuisine as an alternative to dull and repetitive dinners.
IDEA
Channeling the inner mexican fiesta that Old El Paso brings, we composed a Jingle that showcases the product range, the consumption occasions and hammers on the branding via an ear worm.
EXECUTION
Through an authentic mariachi band we recorded the jingle and matched it with beautiful consumption and intrinsic food visuals in a festive setting, capturing the feeling of a true Mexican Fiesta
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