Logo and branding guidelines for Oklahoma City. With this branding I wanted to show off the major part of Oklahoma City, their ability for change. Even after suffering a tragic bombing in 1995, the city came together and was born anew, much like a leaf during the cold weather. The idea behind the leaf was the new Chesapeake Boathouse that, from above, looks like a leaf. The shape of the leaf came from the Redbud, Oklahoma’s state tree. Lastly the veins of the leaf were designed off the unique canals that flow throughout the city.
