Take a popular brand and change their target market through an all type ad campaign.
Challenge Accepted?With pleasure.
Monster Energy has always been very targeted with their advertising. The dark colors, grunge patterns, and thick typefaces are perfect for the extreme sports crowd. From an 8 second bull ride to a black diamond crippler, Monster Energy targets the masculine extreme sports enthusiasts.
For this campaign I flipped the gender but not the message. I wanted to grab a the attention of the candle burning, high heel running, goal crushing women that claw their way to the top everyday and make business look like a gladiator sport.