SKETCHES
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I needed to explore freely the concepts of a cannabis leaf and a "farm house” icons based on the initial brief with the client. Logic behind the farm house concept was to represent growing and harvesting the flower which is coming from one source. The sketches featured below were the foundation to begin designing.
Logo Exploration Goal
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Where I began was from scratch, it was important to design an identity that could be effective to use across various applications. The goal was to create distinctive symbols, badges, and a pattern that will be versatile with packaging.
The Result
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The result of the logo exploration above revolved around three characteristics based upon the initial sketches. This included a farmhouse concept, a cannabis leaf, a bold word mark and lastly a strong color palette derived from cannabis strains.
My choice for the typeface was a heritage font called High Life Lite, it reflected the bold characters the main word mark needed to have. In order to be seen small as well as big on packaging labels. Asterone, the secondary typeface complimented the primary as a sub-header option, seen in the word “Farms”.
Final Thoughts
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The final result of this cannabis brand was that it had to be unique enough to stand out in medicinal shops. Achieving this through a color pallet that suited well with each other, variations of the logo, patterns to include in packaging, and keeping it simple with labels.
This brand identity project was very experimental but once having the core design principles in place, it made the rest of the process go smoothly.
