The problem: Kip & Boo was a new business about to launch a new type of sleepwear – comfortable enough to sleep in, stylish enough to leave the house. The brand philosophy is based around self-care so the branding needed to feel like a holiday.

The solution: The feminine typography paired with a unique icon representing the duality of night and day, make the branding memorable. The bright colour palette and custom illustration give it the holiday vibe and shows this sleepwear isn’t just about sleep.