国台·君至青印 Guotai · Junzhi Qingyin

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冬日暖阳，酒韵飘香

君子气格，君无止境

在四季轮换中

天地万物合一

人与天，与自然

胸怀丘壑者，与君聚

共印东方，放饮天地间

通悟人生之大境

Warm winter sunshine, and wine fragrance

A gentleman's style is endless

In the four seasons' rotation

It's the unity of heaven and earth

Man and nature

Those with broad minds gather with you

Imprinting the East and drinking freely with great joviality

Understanding the general situation of life

项目背景

PROJECT BACKGROUND

国台·君至青印酒产自中国酱香型白酒的核心产区茅台镇，由政府授牌的“茅台镇第二大酿酒企业”国台酒业集团股份有限公司倾心酿制。独特的水源、土壤、气候、气温与优势微生物群落共同构成了茅台镇天地造化的神奇土地，也奠定了标准酱香型白酒的独特风格。

在当下消费新趋势下，新国潮热背后是这个时代对中国文化的认同和民族自信，国台·君至青印内藏中国传统君子守信之道，外秀青出于蓝胜于蓝的雅韵之美。以千里江山图展现家国情怀，更以大国酱香的品牌高度引领酱酒市场格局。OCD甲古文创意相信，国台·君至青印未来必将成长为酱酒市场最璀璨的一颗新星。

Guotai · Junzhi Qingyin is produced in Maotai Town, the core prodution area of Maotai-flavor liquor. It is made by Guizhou Guotai Liquor Co., Ltd, "the second largest brewing enterprise in Maotai Town", which is authorized by the government. The unique water, soil, climate, temperature and dominant microbial communities constitute the magical land of Maotai Town, and also lay the unique style of standard Maotai-flavor liquor.

Under the current new trend of consumption, behind the new national tide is the recognition of Chinese culture and national self-confidence in this era. Guotai · Junzhi Qingyin contains the traditional Chinese way of keeping good faith, and shows the beauty of elegance of exceeding the original. It shows the feelings of home and country with the A Thousand Miles of Rivers and Mountains, and leads the market pattern of flavored liquor with the brand of Maotai-flavor of Great Power. OCD believes that Guotai · Junzhi Qingyin will grow into the brightest star in the flavored liquor market in the future.

设计理念

DESIGN CONCEPT

国台·君至青印酒作为一款致敬当代君子的好酒，颜值更是与国台品质、君子之道的内涵和当代君子的审美与身份相匹配。为此，OCD甲古文创意以“大国酱香·国台领航”的品牌定位和行业地位为灵感，在设计上重新诠释品牌的文化个性与美学气韵，延续国台的精神内核。通过全新设计赋予产品寓意，从颜色、瓶型、器型和文化底蕴出发，跳脱酱酒传统形象，强化市场辨识度，为国台赋予新的文化内涵，从而焕新呈现。

Guotai · Junzhi Qingyin, as a good wine to pay tribute to the contemporary gentleman, is matched with the quality of Guotai, the connotation of the way of a gentleman, and the aesthetics and identity of the contemporary gentleman. Therefore, inspired by the brand positioning and industry status of "Maotai-flavor of Great Power · Guotai leading", OCD reinterprets the brand's cultural personality and aesthetic charm in design to continue the spiritual core of Guotai. The brand new design endows the product with meaning. From the perspective of color, bottle shape, device type and cultural heritage, the traditional image of flavored liquor is removed, strengthening the market recognition, and giving new cultural connotation to Guotai, so as to make a fresh presentation.

视觉概念

VISUAL CONCEPT

国台·君至青印酒外观以天青色为主色调。天青色代表东方气韵，宛如天的辽阔与水的至柔，与君子品格相融一体。它质朴淡雅，既绵藏千里江山的豪迈，又浸染出难得的冷静与灵动。

The appearance of Guotai · Junzhi Qingyin is mainly in azure color. The azure color represents the oriental charm, just like the vast sky and soft water, which are integrated with the character of a gentleman. It is simple and elegant, not only with the heroic of thousands of miles of rivers and mountains, but also imbued with rare calmness and flexibility.

其产品瓶颈与包装处的插画图案取自绝代江山画卷“千里江山图”，将酱酒古法酿造工艺融入的山河图景，徐徐展开的锦绣山河，恰如盛世中国的真实写照，而千年前少年画师王希孟心中的中国梦，也正是君子寄情山河、胸怀家国的绝佳阐述。

Its illustration patterns at the bottleneck and packaging are taken from the unparalleled picture scroll "A Thousand Miles of Rivers and Mountains", which integrates the ancient brewing process of flavored liquor into the mountain and river picture. The slowly unfolding beautiful mountains and rivers are just like the true portrayal of China in its heyday, and the Chinese dream in the heart of Wang Ximeng, a young painter thousands of years ago, is also an excellent exposition of a gentleman's feeling for mountains and rivers, as well as his minds for his country.

产品呈现

PRODUCT PRESENTATION

国台·君至青印「瓶身」取自中华传统建筑瑰宝——北京天坛，圆润轻盈的瓶型，搭配层层递进的圆形纹理仿照圜丘造型，象征君子的进取与通达；诠释何为通达人生的至高境界，既有尊崇威严的天然属性，也有天人合一的思想高度。

瓶身「主标」取自天心石，衬托国台酒的领航品质和君子的领袖气度；「副标」君至青印品名则是嵌入牌匾造型，给人以气势磅礴的视觉冲击力，庄严、尊崇之感油然而生。「瓶盖」棱角分明的造型灵感，源自皇家建筑的屋檐坡面。寓意着君子般的锐度和锋芒，也代表着内心的坚守。

The [bottle body] of Guotai · Junzhi Qingyin is taken from the treasure of traditional Chinese Architecture -- the Temple of Heaven in Beijing. Its round and light bottle shape is matched with layers of progressive circular texture, imitating the round hill shape, symbolizing the progress and accessibility of a gentleman; and it interprets what is the supreme realm of successful life, which is not only the natural attribute of reverence and majesty, but also the ideological height of the unity of nature and man.

The [main label] of the bottle body is taken from the heavenly heart stone, which sets off the leading quality of Guotai wine and the leadership of a gentleman. The [sub label] Junzhi Qingyin is embedded in the plaque shape, giving people a magnificent visual impact and a sense of solemnity and respect. The angular shape of the [bottle cap] is inspired by the eaves and slopes of royal buildings. It implies the sharpness and edge of a gentleman, and also represents the persistence of the heart.