(R)2021.M&A CREATIVE AGENCY . Copying, altering, reproducing, displaying, broadcasting, distributing, transmitting or using these photos, in any form or for any purpose, without the prior express authorization of M&A CREATIVE AGENCY, as the author of the content that is intellectual property, is expressly prohibited.
(R)2021.M&A CREATIVE AGENCY . Copying, altering, reproducing, displaying, broadcasting, distributing, transmitting or using these photos, in any form or for any purpose, without the prior express authorization of M&A CREATIVE AGENCY, as the author of the content that is intellectual property, is expressly prohibited.
(R)2021.M&A CREATIVE AGENCY . Copying, altering, reproducing, displaying, broadcasting, distributing, transmitting or using these photos, in any form or for any purpose, without the prior express authorization of M&A CREATIVE AGENCY, as the author of the content that is intellectual property, is expressly prohibited.
(R)2021.M&A CREATIVE AGENCY . Copying, altering, reproducing, displaying, broadcasting, distributing, transmitting or using these photos, in any form or for any purpose, without the prior express authorization of M&A CREATIVE AGENCY, as the author of the content that is intellectual property, is expressly prohibited.
(R)2021.M&A CREATIVE AGENCY . Copying, altering, reproducing, displaying, broadcasting, distributing, transmitting or using these photos, in any form or for any purpose, without the prior express authorization of M&A CREATIVE AGENCY, as the author of the content that is intellectual property, is expressly prohibited.
(R)2021.M&A CREATIVE AGENCY . Copying, altering, reproducing, displaying, broadcasting, distributing, transmitting or using these photos, in any form or for any purpose, without the prior express authorization of M&A CREATIVE AGENCY, as the author of the content that is intellectual property, is expressly prohibited.
(R)2021.M&A CREATIVE AGENCY . Copying, altering, reproducing, displaying, broadcasting, distributing, transmitting or using these photos, in any form or for any purpose, without the prior express authorization of M&A CREATIVE AGENCY, as the author of the content that is intellectual property, is expressly prohibited.
(R)2021.M&A CREATIVE AGENCY . Copying, altering, reproducing, displaying, broadcasting, distributing, transmitting or using these photos, in any form or for any purpose, without the prior express authorization of M&A CREATIVE AGENCY, as the author of the content that is intellectual property, is expressly prohibited.
(R)2021.M&A CREATIVE AGENCY . Copying, altering, reproducing, displaying, broadcasting, distributing, transmitting or using these photos, in any form or for any purpose, without the prior express authorization of M&A CREATIVE AGENCY, as the author of the content that is intellectual property, is expressly prohibited.
(R)2021.M&A CREATIVE AGENCY . Copying, altering, reproducing, displaying, broadcasting, distributing, transmitting or using these photos, in any form or for any purpose, without the prior express authorization of M&A CREATIVE AGENCY, as the author of the content that is intellectual property, is expressly prohibited.
(R)2021.M&A CREATIVE AGENCY . Copying, altering, reproducing, displaying, broadcasting, distributing, transmitting or using these photos, in any form or for any purpose, without the prior express authorization of M&A CREATIVE AGENCY, as the author of the content that is intellectual property, is expressly prohibited.
100 Grandes Vinhos de Portugal – a special edition and wine selection of the recognised journalist and wine critic Maria João de Almeida, has the creative and photography signature of M&A CREATIVE AGENCY.
Over the course of 8 months, the Design and Photography team literally immersed themselves in the creative spirit, and page by page the work of art came to life.
Behind the scenes, chaos settled in the studio with the construction of the photographic mood, for which two pieces of wood were created, covered with bituminous masses, painted with wall paint. The base to support the bottles and objects, built in “VIROC”, handcrafted with an improbable mixture: Soil, Red Wine and Coffee, which gave it a unique abstract chromatic palette.
The final composition of the images reflects unique moments, unrepeatable fractions of a second, which were carefully created taking into account the visual balance of the objects, with detailed and contrasting lighting that allowed the bottle to come to life and bring it to the foreground.
The images created have a highly relevant technical detail, which is the fact that they do not have 1% intervention in post-production, thus being a faithful reproduction of the shot that was selected.
In sum, we truly have created 100 unique pictures that are pure art!
No less important was the gigantic task of finding the appropriate objects for each image, in order to consolidate the storytelling of each wine, producer; because nothing was left to chance and each piece has its meaning being directly related to the brand's history.
The images created have a highly relevant technical detail, which is the fact that they do not have 1% intervention in post-production, thus being a faithful reproduction of the shot that was selected.
In sum, we truly have created 100 unique pictures that are pure art!
No less important was the gigantic task of finding the appropriate objects for each image, in order to consolidate the storytelling of each wine, producer; because nothing was left to chance and each piece has its meaning being directly related to the brand's history.
In fact, all of this required visits to antique stores, support from producers, visits to antique street markets, research and shopping online and even support from friends and agency staff.
Finally, the Editorial and Creative Design culminated in a minimalist layout to focus on photography. The cover of the book, developed with the M&A CREATIVE AGENCY imprint, is disruptive, always fulfilling the maxim “Less is More”, 4mm French oak wood and a metallic copper plate, where the title, edition number and the author name is engraved .
Special thanks to @mariajoaodealemida and publisher ZestBooks, for the challenge and opportunity for M&A CREATIVE AGENCY to show other aspects of its wide range of services.
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Visit us www.MACREATIVEAGENCY.com
Client: Zestbooks & Maria João de Almeida
Client: Zestbooks & Maria João de Almeida
Branding, Design, Photography: M&A CREATIVE AGENCY
Project: Portugal . 2021
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This is a commercial project
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(R)2021 . All Rights Reserved Design & Photography
