ILLUSION STUD
VALENTINO
PROJECT BRIEF
To design a retail store for Valentino at Pavilion mall, 168, Bukit Bintang Street, 55100 Kuala Lumpur, Federal Territory of Kuala Lumpur with the size of 1696 sqft.
CLIENT BRIEF
Valentino was founded by Valentino Garavani in Rome, Italy with the backing of his father and his father's associate Giancarlo Giammetti in 1960. The Maison Valentino plays a major role in the luxury division through tradition and innovation, a necessary combination for a creative industry that generates the sense of beauty. Valentino’s fashion is displayed through the Haute Couture and Prêt-à-Porter lines for women and for men and through the Valentino Garavani accessories lines that include shoes, bags, small leather goods, eyewear, scarves, ties and fragrances.
CONCEPT STATEMENT
Valentino is a brand that is famous in the fashion world. The design style of Valentino combines punk and Boho style elements to create romantic, feminine statement products with an edgy quality. Valentino brand has its own characteristics found in their accessories and footwear, namely rock stud. Rock stud word, can found out 3 design elements which are a stud, feminine, and edgy. The word of stud comes from its rock stud form and also the highlight on the Valentino brand. Then, the word edgy came from the style of the way people stylish using the Valentino heels. Lastly, the word feminine comes from Valentino’s gowns and dresses are crafted of ultra-feminine materials like lace, silk and chiffon, and often feature delicate embroidery.
FRAGRANCES DISPLAY
NEW PRODUCT DISPLAY
FOOTWEAR DISPLAY
VIP ROOM
