Old El Paso wanted a campaign on Tuesdays for all who crave an easy delicious meal, tacos! I adapted the phrase of “Taco Tuesday with Old El Paso” into a logo-style that looks more fun and visually memorable. I animated elements for “Get Them, Make Them, and Eat Them” to display that the product consists of taco shells and not ready-made meals. The client needed them for digital elevator screens so I made two different versions that alternate on different days,
on Mondays & Tuesdays.
