Walking with my camera in Munich in January 2020, I spotted this couple passing right in front of a German Post office window promoting their partnership with DHL. I expected it to be exactly in the place I wanted, in the empty space of the composition and I photographed them. The added value in the photo lies in the fact that the couple walking has several similarities to the two employees depicted in the window of the shop window as postal employees. This automatically creates the connection between the employees and the people who take their walk, creating a friendly atmosphere, coming from a scene of everyday life. An element or a spontaneous scene that probably aligns with DHL's culture and values ​​with its employees and partners.

As part of a creative exercise, I thought of composing a mental advertisement starting with this photo. I edited the photo in Lightroom slightly raising the tones, contrasts and then went to Illustrator where I set up the composition after studying the DHL brand application guides for fonts, colors and composition.