For the Case Study Two project, we were to design conceptual ad series that would be featured in a magazine for Gorilla. We decided to go with the on-brand orange and black for most everything in the project. In developing our advertisements, we realized that our ideas were vastly different from one another so we needed something to tie the series together. Our solution was to use illustration and a consistent color theme. We believe this worked well overall and ended tying things together nicely.