Hostile Waffle- Brand Mascot Campaign
For this project, we were tasked with creating a brand mascot for a brand of our choosing. My group chose Waffle House as they do not have a solidified brand voice as of now. We played on the terms heated and steamy, as those are adjectives people use to describe themselves or others when they are angry or upset. Our “Hostile Waffle” represents what Waffle House is best known for, steaming hot waffles.