![alena anxiety brand identity branding bubbles depression logo mental health OCD social anxiety](https://mir-s3-cdn-cf.behance.net/project_modules/1400/13c02e132774579.62fa87e9da149.png)
Alena is an app that combines neuroscience and psychology to get a better sense of how your mind works and then develops a plan to help you feel better.
At the beginning of our relationship, Alena was an app in beta that had just decided on a new name and needed a brand identity. With the goal to develop something coherent and original, we helped Alena define their personality, and ultimately establish a set of brand standards to inform all of their verbal and visual communications.
![alena anxiety brand identity branding bubbles depression logo mental health OCD social anxiety](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4fb6c5132774579.61afc7e2c437b.png)
![alena anxiety brand identity branding bubbles depression logo mental health OCD social anxiety](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c502bd132774579.61afc7e2c63a1.jpeg)
![alena anxiety brand identity branding bubbles depression logo mental health OCD social anxiety](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5d9d02132774579.61afc7e2c6a7e.png)
![alena anxiety brand identity branding bubbles depression logo mental health OCD social anxiety](https://mir-s3-cdn-cf.behance.net/project_modules/1400/21136b132774579.62fa82f4b4ac0.gif)
![alena anxiety brand identity branding bubbles depression logo mental health OCD social anxiety](https://mir-s3-cdn-cf.behance.net/project_modules/1400/da94e9132774579.62f464d98d6c0.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f72ad7132774579.62fa87e7a58fb.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/25e36e132774579.62fa87e7a4d05.gif)
![alena anxiety brand identity branding bubbles depression logo mental health OCD social anxiety](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3331bc132774579.61afc7e2c835f.png)
![alena anxiety brand identity branding bubbles depression logo mental health OCD social anxiety](https://mir-s3-cdn-cf.behance.net/project_modules/1400/909073132774579.62f45c4acde4b.png)
![alena anxiety brand identity branding bubbles depression logo mental health OCD social anxiety](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ae3954132774579.62f45c4acd65b.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/c0844c132774579.62fa82f36e5a3.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3b1149132774579.62fa87e96a96f.png)
![alena anxiety brand identity branding bubbles depression logo mental health OCD social anxiety](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b91a6c132774579.62f45c4acce41.png)
![alena anxiety brand identity branding bubbles depression logo mental health OCD social anxiety](https://mir-s3-cdn-cf.behance.net/project_modules/1400/650028132774579.61afc7e2c57b7.png)
![alena anxiety brand identity branding bubbles depression logo mental health OCD social anxiety](https://mir-s3-cdn-cf.behance.net/project_modules/1400/15fc2c132774579.61afc7e2c745d.png)
![alena anxiety brand identity branding bubbles depression logo mental health OCD social anxiety](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5e9249132774579.62f45c4ace68c.png)
![alena anxiety brand identity branding bubbles depression logo mental health OCD social anxiety](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0f3b14132774579.62f45c4acbe4c.png)
CREDITS
Client: Alena
Agency: Hook Studios
-----
Creative Director: Mikell Fine
Lead Designer: Juan Mora
Motion Designer: Brad Fermin
Client: Alena
Agency: Hook Studios
-----
Creative Director: Mikell Fine
Lead Designer: Juan Mora
Motion Designer: Brad Fermin