Ad campaign for Tiffany & Co.

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Monogamy is quite rare in animal kingdom because animals themselves often have high instinct to

breed in order to avoid extinction. However, there are some scarce species which form monogamous pair bonds that last for many years or even for their whole lives. French angel fish , Adele penguin and swan are one of those faithful animals which I found very inspiring.

In this project, an advertising campaign for Tiffany &Co. was created; the theme of the campaign was engagement and the target audiences are young couples who are around 20 to 30 years old.

To illustrate for the ads, I drew three pair of these uplifting animals which I mentioned above. I created these drawing in a classy realistic style. In each illustration, I draw the animals in a way that they looked like real persons who were very happy and in love; in addition, Tiffany & Co is popular for their blue box so that I made the male carrying the company’s signature box to propose the female. The animal were hand drawn with pencil and the box were painted in Photoshop. The slogan I wrote was It’s for life which implied that this was a very precious ring; it could be kept and treasured for life.

Moreover, since engagement is a memorable romantic event, I put watercolour brushes in the background around the animal pairs to create a dreamy and tender effect on these ads.