EDGARS PLUS
Edgars Club rebranded their loyalty programme with a new name and a new dynamic design language.
The four-colour tiered loyalty programme needed a new graphic device that had to represent access granted to an exclusive suite of rewards partners, and rewards being unlocked. This device would inform the design language across multiple touch-points.
The launch was supported by a “Waaay More” campaign that highlighted the endless benefits that the loyalty programme holds.
