An elevated modern camping experience during your Aromatic Wellness Journey.
To emphasize the importance of these historical place I choose a visual with authentic images. Invigorated the nomad concept I looked for a typeface that would emphasize the whole village vibe. A font that fits this concept extremely well is Gurmukhi Sangam MN from Adobe Original which formed the basis of the entire identity. To accommodate the extra concept of Atsiri I choose a more neutral font (sans serif), such Helvetica. These two typefaces create a nice contrast in the overall communication. In the end, the identity became a playful yet elegant combination of variance as well as in concept. Which precisely what Atsiri Glamping is all about, the contrast of glamorous camping and a luxury in the middle of nature.
Creative Direction Natasha Clairine Mintarga
Graphic Design Shavira Ramadhiani Ammarlita
Photograph Florencia Irena & Didit Hari
Copywriting Tania Ilyas
