BRAND DESIGN AND STRATEGY | My involvement with immiwatch has been from 'day zero' as a Brand Design and Strategy consultant to the Founder and CEO, tackling the problem of global period inequality — developing the brand purpose, proposition, product, production, and PR.
My role has focused on strategic development, including:
1/ understanding the fundamental consumer needs, motivations and concerns (qual, quant, and public sentiment)
2/ root cause analysis to determine what is useful, necessary, and purposeful (intentional intent)
3/ purpose-led product design (function, form, and feasibility)
4/ strategic partnerships with designers, fund raisers (Indiegogo) and production (Fossil watches)
5/ graphic design, layout and social content.
© Libby Brown 2018-2021
