Design a visual to match an exceptional product
Challenge
For a few months now, we have been working on several projects with the beautiful team of Siboire Microbrasserie. Always evolving, they approached us to create the visual universe of their new family of exclusive and limited products: Choix du brasseur (Brewer’s Choice). The main challenge was to think about a visual strategy so that this product stands out from the competition without distorting the family of products already set up by the microbrewery.
Solution
The graphic line created for this range of products is characterized by a surprising visual universe and a unique typographic layout. The geometrical/mechanical side of the letters parallels the brewing process and the know-how of the company while adding a touch of madness to make the can attractive and memorable.
2022 - APPLIED ARTS DESIGN WINNER / PACKAGING
