ScooterStop is a German online shop specialising in the sale of electronic and sustainable means of transportation. The majority of the offered products  are e-scooters, which allow people to get from point A to B quickly and in an environmentally friendly way.

After the launch of ScooterStop, they needed a brand identity that communicated their values. The goal was to create a coherent image that reflected the company.
The design of the logo proved to be a challenge, as it was very difficult to combine technology and electronics in a friendly and original logo together with a reference to electric mobility.

The logo is composed of a lightning bolt and a pedal scooter to form a character, where the scooters wheels represent the eyes and the deck the mouth. The aim was to represent speed and dynamism as well as the reference to the products offered by the company.
The character gives the logo a friendly and playful face, which targets the younger audience.