We are to design an identity and branding strategy for a project or cause that, through design, addresses a pressing social issue and demonstrates the value of design in a clear, compelling and accessible way. 

The social issue should reflect our personal passions and interests. We are encouraged to apply design thinking – the combination of unleashed creativity and executable actions – to a problem we are intimately familiar with.

Sustainability has always been a big part of my life. I was taught at a young age to take only what I needed and to not be wasteful. I care a lot about the environment and I like doing my part in stopping rapid climate change. To contribute to this cause, I designed a fashion brand, Organic Thread, that is environmentally sustainable and encourages its customers to lean towards more sustainable alternatives when it comes to clothing.