Hodinářství Bechyně
2021
Client: Hodinářství Bechyně
Art director: Aleš Najbrt
Designer: Jonatan Kuna
Cooperation: Michal Nanoru (creative), Martin Krejčí (director), Michael Dolejš (webdesign)
Font: Domaine, Atyp
Type: Web, Brand, Packaging, Interior
The Czech family watchmakers Bechyně, specializing in the sale and servicing of Swiss and German watches, profess the values of conservative England – unpretentiousness, dignity and sturdiness. The new identity thus continues with the company's traditional brown color and gently styles the compact initials HB into a "heraldic" figure with a discreet reference to the winding crown. Humor as dry as a London gin. The measured visual style built on the antique with the adequate name Domain then focuses mainly on high-quality durable materials and making sure everything works together and around the clock.
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