CMD.Cosmetic is the brand of one famous beauty blogger in VietNam named Call Me Duy. With a single-minded message "Knowing every ingredient in beauty products is the first condition!". So, Chung Project immediately discusses and meets in-person to make a suitable idea for two new products.
"SPROUT FROM THE CLEAR" is inspired by flowers growing from inside an object which demonstrates the product has no odor or alcohol. Not only simply using available transparent props but also creating a unique transparent concept through objects that cannot do that. Besides, we exploit more about users's emotions aspect through dreamy context brought by the products.
Let's read our solution of images for the brand below!
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Call Me Remover: Micellar Water helps remove dirt and excess sebum. In addition, the product also brings soft and pure skin, like crystal-clear glass petals.
Call Me Cleanser: Helps remove dirt and excess sebum, leaving skin feeling fresh. The product will bring a refreshing feeling like soaking in the bath after a stressful day.
Call Me Remover and Call Me Cleanser are fragrance-free and alcohol-free, chemical-free and lightweight like flower petals. Applying the product to the skin will bring an enjoying feeling like an adventure into a fragrant flower garden.
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Team
Design Chung Project
Creative Director Đăng Khoa
Content Creator Phương Anh
Producer / Project Manager Phương Anh, Huy Hoàng
Typography
Photography
Photographer Đăng Khoa
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Chung Project 2021, Ho Chi Minh.
