Marlboro Gold Advance AV to be played at retail points

The Compact Personality Test - To engage our target audience onground and promote Marlboro's Beyond Compact and Advance Compact variants, we created a simple iPad game. From getting to know which place you are, which Indian dish, to even which romantic novel hero you are, personality quizzes have become the rage. So we gave the audience the chance to find out which Marlboro Compact variant they are - Beyond Compact or Advance Compact. Through the end reveal, we gave the audience an interesting result by plugging in our product USPs as well.

Parliament: The Speciality Ride - As the brand was all about enabling one to live a live of luxury, we wanted to give our audience an exclusive experience of Parliament's place of origin - New York - right where they were standing. 

This was to be executed through an interactive video with VO on our representative's iPad. Using motion control, one could move in any direction they wanted to keep passing through various features of the product written inside Parliament Rings. As one travelled through the city, they could see information about the landmark where they were at present and then receive directions for the rings. That way, we could ensure that the LAS was being able to learn facts about Parliament while enjoying a city tour feel.