Identity & Packaging Design
Brief
To design identity and visual language for a brand introducing premium range of cooking utensils. One of the 3 routes presented to the client, focused on the make of these products. The products were divided into 3 product ranges according to the number of layers of coating on their surface.
Concept
The idea was to present an edgy and modern style of cookware range. For this route, the ranges were named, Dexta, Plexus and Quinto. To make the packaging stand out in shelves, the colours used were such that they connected well with a modern and developed range of products, keeping in mind the use of these in a kitchen. A bright yellow was paired with deep shades of green, wine and plum.
Key Visuals
Packaging Design
Layout Exploration & Final Packaging
Layout Exploration & Final Packaging
Website Home Page
Design Team
Graphic Designers - Gargi Pandit, Niyati Shah & Gayatri Shah | Design Directors - Dhun Patel & Vrishali Kekre Deshmukh
Graphic Designers - Gargi Pandit, Niyati Shah & Gayatri Shah | Design Directors - Dhun Patel & Vrishali Kekre Deshmukh
This assignment was completed as a Designer for Therefore Design Pvt. Ltd.in 2019 This work was not published.
No copyright claims on the images used.
