Jenny Luu's profile

Highlander Gaming

Highlander Gaming is my collegiate gaming organization, based in the University of California, Riverside. I started my journey into esports in the club as graphics designer and worked my way up to becoming the External Vice President, watching over the media and public relations department during the 2021-2022 academic school year.
A few graphics  I created for mainly Instagram, showing countdowns to various events as well as a mock victory graphic showcasing our brand guidelines that I established in 2020.
While watching TSM vs T1 for the VCT Challengers with my friend Courtney from CSUN, I wanted to mock-up graphics for fun featuring my home gaming club and his, CSUN Esports. These were inspired by win-loss graphics often produced by professional esports organizations.
Below, you'll see the brand guide that I created for the designers in our club. Prior to this, our club didn't have any style guidelines and we didn't have any branding, but I decided to create a consistent branding and style guideline so that future graphic designers in the club know where to start.
Some mock-ups I made for possible items we can get for our flagship event, HighlanderCon that's a 1-day convention located on campus at UCR.
Highlander Gaming
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Highlander Gaming

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