This radio ad campaign for WebAfrica, specifically uncapped WiFi, was based on the tendency to binge watch shows, especially during lockdown. The scripts show how slow or capped WiFi can get in the way. The popular, recognizable shows I chose were Lord of the Rings, Star Trek, and the general true-crime genre. These ads were written and edited by me, and recorded with the help of a colleague.
“Star Trek”
30”
SFX : Retro-futuristic space theme music.
FVO : Lieutenant, prepare for negotiation with the oncoming ship. Computer, open communication channel in 3, 2, 1.
Brief silence
FVO : Computer?
MVO : (In robotic, computer generated voice) Connection unstable. Reconnect and try again.
FVO : Slow Wi-Fi isn't an option. Surf at warp-speed with uncapped fibre from WebAfrica from only R399 per month. Go to webafrica.co.za for more.
“True Crime”
30"
SFX : Spooky true-crime theme music.
MVO1 : The body was found in the upstairs bathroom, still wearing the dress from the night before. Her arms were cut off, her legs were cut off, her eyeballs were cut out, her WiFi was cut off, her nose was cut off, her…
FVO : Hectic.
MVO2 : Capped WiFi is a true crime. Keep your connection safe with uncapped fibre from WebAfrica from R399 per month. Go to webafrica.co.za for more.
“Lord of the Rings”
30”
SFX : High-fantasy style theme music.
MVO1 : Friends, we head for the mountains to the north, and from there- east to the river. Or- wait. East to the... sea? Hold on-
MVO2 : Dude. Is this the right map?
MVO1 : I... don't know, I had to take screenshots yesterday. The WiFi ran out.
MVO3 : Don't compromise your travel plans. Keep the search going with uncapped fibre from WebAfrica from only R399 per month. Go to webafrica.co.za for more.
