William Oswin's profile

Ed Sheeran - The Butterfly



The Butterfly

Ed Sheeran celebrated the success of his number one album, = (Equals), transforming a New York City hotel into a traditional English pub.

Ed teamed up with Spotify to turn The Bowery Hotel into 'The Butterfly,' an English inspired pub with English food and decor, as well as beers inspired by his album. Fans and their families who attended also got to have an English Sunday roast as well as customized etched pint glasses and other freebies.

Ed also entertained the guests by performing songs from = (Equals), including “Overpass Graffiti,” “Tides” and “The Joker & the Queen” — the first time he ever performed the latter for a live, in-person audience.






Sr Experiential Marketing Manager: Kate Marriage
Senior Designer: William Oswin
Senior Brand Manager: Aaron Melaragno
Production Partner: Crown + Conquer


Ed Sheeran - The Butterfly
Published:

Ed Sheeran - The Butterfly

Published: