The design problem was to conceptualize a themed museum exhibit along with branding elements, environmental advertising, and literature. I named my exhibit, "Have You the Time?" It covered the history of mankind's measurement of time and its ramifications, mundane or otherwise. A clock theme made the most sense, but I also employed some surreal humor and 1800s woodblock illustrations.

The main exhibit. The main talking points loop around clocks of all shapes and sizes on the wall.

I'm quite proud of the literature. To play up the surreal, comedic nature of the exhibit, patrons would be handed a ridiculous hex-fold pocket watch brochure. 

I was doubtful that any mockup would exist for my concept, so I utilized Adobe Dimension here. I set up a handful of disks in a brochure-like fashion and added the content as decals.

The logo is a combination mark that is a combination of a pocket watch and question mark. While the scope of the exhibit was relatively small, I explored some variation.

My color choices were simple because time was not on my side with this project. I mimicked 1800s wood block illustrations and used a distressed texture to play up an antiquated look. The type choices helped the antiquated style, but I was sure to keep a slight modern edge to ensure readability.

The visual research was to explore interesting possibilities for literature, advertising, and exhibit design broadly speaking. I think I was successful in keeping with the mood board.

Logo thumbnails. I don't have too much to say here. Often, the simple option is the best option. In this case, a combination mark consisting of a circle and text.

I was incredibly ambitious with the exhibit thumbnails. I settled on the simple clock-wall concept. I did have a mind to realize some of these in Adobe Dimension, but, ironically enough, time was of the essence.

I had quite a bit of fun with the environmental advertisement thumbnails, since this where I could leverage the surreal humor and imagery to turn some heads. Characters with sundial, hourglass, or clock heads would bicker about counting and the sun and moon try to parse the time. I had to settle on the "hand dropping money into time thing" because that was the fastest option, but I would love to go back and actually illustrate some of the thumbnails.

For the literature, I wanted to have some fun. If I'm having fun, then so are the exhibit-goers. I explored wristwatches, turnable clocks, chained pocket watches, and interactive brochures. I settled on the penta-fold pocket watch idea because I knew I could execute it in Adobe Dimension and the concept was fun. I think I'd add some kind of sleeve had I done this again.