This is a Advertising campaign on Vicco vajradanti toothpaste , in this concept the benefit of using vicco toothpaste has been related with different Indian festivals as the festivals are our heritage and parampara just like the vicco brand as using vicco toothpaste has become a parampara going on from years.
Rakshabandhan festival is about suraksha just like vicco protects our teeth against cavity
Concept Thumbnails
