Lomography Campaign: Experience optic nirvana

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Client: Lomography Camera

Strategy: Lomography cameras give photographs interesting filters and colors unique from any other camera

Big idea: The colors in photos taken on Lomography cameras are so beautiful they are like experiencing nirvana

Components: Outdoor/guerilla, magazine insert, microsite, Pandora takeover, Twitter

Tagline: Experience optic nirvana.

Outdoor component to start off the ad: bus exterior

Bus interior, where people can take pictures of the scenery with the installed "filters" similar to the effects that Lomography cameras give to photos, and tweet them using the provided hashtag, #opticnirvana.

Another example of an outdoor component. A frame will be placed in random locations around cities, where people can take photos and tweet them using the same hashtag.

A magazine insert, another example of a filter people can use

Close-up of the magazine insert

The welcome page to the campaign microsite, which viewers will be directed to in the ads

Home page in the microsite -- the images behind the description can be scrolled through

Copy:

Feel the visual bliss

Elevate your state of photography with creatively infused moments, retold through the lens of a one of a kind camera.

Join the movement and see for yourself how much your photography is transformed by the effects Lomography cameras can offer. See your peers' work, get inspired, and upload or Tweet your own Lomo-treated photo using any one of the Lomo filters floating around --- you can stand to win your own real Lomography camera.

Take a look around and begin your journey to photographic enlightenment.

Example of the background images scrolling

Introduction to the competition that is a part of the campaign. People can take pictures using the various Lomography-style "filters" made available to them, and submit them directly to the site or on Twitter using the hashtag #opticnirvana for a chance to win a Lomography camera.