According to research, driving after less than 5 hours of sleep is as dangerous as drunk driving. Data suggests that new mothers get a much lower amount of sleep in an average night.
For Mother’s Day, we built on this insight by partnering with Spotify to create a playlist designed to keep new mothers alert on the road. This was done to show our audience that Lexus cares about their safety.
My role: Strategy, idea, copy and creative direction
