The Brief
Create an ever-green brand film around Honda’s tagline “The Power of Dreams."
The Idea
Honda believes in the power of dreams. But the narrative of dreams is dominated by the big one-off dreams. We’ve always been told to “dream big,” to make larger-than-life plans and try to change the world in a massive way. While there’s nothing wrong with that, it’s also important to remember that each small step matters and the little things in life are as important as the big things. With this film, we wanted to retrain our audience’s minds to see the beauty of dreaming small.
My role:
Idea, script and social posts
