Volvo strongly believes in sustainability and wanted to engage and inform the community around the topic. 

The result? A 7-week movement on their social channels to create a ripple effect. The #GreenBeginsatHome challenge invited their audience to do 1 environmentally-friendly task every week for 7 weeks. 

The activation included partnerships with like-minded brands, interactive IG Stories, influencer partnerships and prizes.

My role: Concept and copy