Brittney Wooten's profile

Kate Spade Visual Calendar

The purpose of this project was to create a visual calendar for a holiday other than Christmas. I chose Valentine's Day, planning for this display/window started two months ahead starting in December. I highlighted major holidays, meetings between other departments (buying, visual, graphics etc), concept planning, deadlines, merchandise/prop ordering, leading up to the big Valentine's Day window reveal. Installation for the window began two weeks prior to the reveal of the window, allowing for time to make adjustments/edits. 
Kate Spade Visual Calendar
Published:

Kate Spade Visual Calendar

Visual calendar reflects fiscal-year format and includes 12 months and all major retail promotional periods. I selected Valentine's Day for my ma Read More

Published:

Creative Fields