U.S. Army x XXL Magazine
XXL Partnership 50th Anniversary of Hip-Hop Custom Content
In partnership with XXL Magazine, the U.S. Army has created a custom content video editorial for the XXL website that highlights unexpected talent in the Army. SSG Feemster and SSG Riddick are the first U.S. Army Rappers, and they are changing perceptions of the Army by pursuing passions and endless possibilities while serving.
I created the foundation for the custom content video and contributed to the logistics.
XXL Partnership HBCU Event
In partnership with XXL Magazine, the U.S. Army sought out an event activation to reach Gen-Z prospects of color and change perceptions of the Army by supporting the demographic's pursuit of passions and possibilities.
Below are two event ideas I created that were pitched to AEMO and XXL as potential HBCU activations.
