Panasonic wanted bespoke reports created for commercials airlines during the COVID-19 pandemic, analyzing trends and conversations to consult with various airlines during a time of uncertainty and loss. Special attention was paid to creating a clean report that presents data in an easily accessible manner. Imagery was chosen and composited together in a way that highlights the diverse and often chaotic aspects of an airline, like facets on a jewel. These reports were branded as the Trend Surfacing & Prediction Reports, or TSP Reports.
