The brief for the advertisement was develop a communication campaign to raise awareness of the issues and the dangers that older drivers face on the road. The outcome could be produced using any form of materials or process. 

This advertisement would be seen as a full page advertisement in a newspaper. The newspaper was the chosen format, as a significant number of the target audience read the newspaper and therefore this would be an appropriate way to reach them. 

The advertisement was designed in the style of a bingo card. This gave the design a humorous voice and the target audience can relate to the piece. 

The advertisement consists of a two tone palette, red and black. This allowed the outcome to stand out through the bright single colour. By not including multiple colours, it does not allow for confusion for the target audience.