CONTEXT
The Dorina Nowill Foundation for the Blind is a non-profit and philanthropic organization. For over 70 years, the Dorina Nowill Foundation has been dedicated to the social inclusion of people with visual impairments.
PROBLEM
Less than 1% of the books produced in Brazil have their content translated into Braille, making it difficult for people with visual impairments to access culture. How can we alert the non-disabled population to the importance of changing this relationship?
SOLUTION
In partnership with Coca-Cola, we produce soda cans with their identifiable packaging only for those who understand the language, making most people discover what they will drink only after opening the can.
The Dorina Nowill Foundation for the Blind is a non-profit and philanthropic organization. For over 70 years, the Dorina Nowill Foundation has been dedicated to the social inclusion of people with visual impairments.
PROBLEM
Less than 1% of the books produced in Brazil have their content translated into Braille, making it difficult for people with visual impairments to access culture. How can we alert the non-disabled population to the importance of changing this relationship?
SOLUTION
In partnership with Coca-Cola, we produce soda cans with their identifiable packaging only for those who understand the language, making most people discover what they will drink only after opening the can.
