Candy Paint
Candy Paint is a beaded jewelry brand that sells handmade and customized rings, bracelets, necklaces and mask chains.The name Candy Paint is inspired by the paint used for cars to give it a translucent/shiny finish. The jewelry is made of beads that resemble candy.
Services: Branding, Illustration, Typography, Layout, Art Direction, Video Editing, Photography
The first alternative logo resembles beads that are connected together and the second alternative logo resembles both letters C and P and an evil eye bead. The PR package is sent to selected celebrities or influencers with the hope that they share to product to their audience. The design of the box is inspired by candy/cereal boxes. There’s a see-through panel in front to resemble a gum ball machine and a lollipop is placed in front as well. The Instagram page will be posting updates on new product launches and it will also be the main page for the customers to shop items. This is where the audience will see the aesthetic and values of the brand. The main themes are chic and cute since the target audience are youth from ages 11-20. Stickers are given as freebies for customers of Candy Paint as a way to show gratitude to them. They are meant to be cute to meet the aesthetic of the target audience who are into cute and sweet colors
