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![ArtDirection brandidentity branding geometric healthcare identity identitydesign Layout typography visualidentity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e485ce129323003.616eebf4ef229.jpg)
Project — Bioscript strategic positioning and rebrand
Client — Bioscript Group
Background
Established in 2005, Bioscript form a unified network of services to support their global pharmaceutical clients including regulatory support, market access and strategic medical communications.
The growth of the group required a new positioning and visual identity to better reflect their expanded proposition. We were tasked with creating a strategic direction. The nature of their sector means Bioscript’s work is constantly evolving, progressing and shifting.
![ArtDirection brandidentity branding geometric healthcare identity identitydesign Layout typography visualidentity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9151ce129323003.616eebf4f2c98.jpg)
Thinking
The concept was formed around the idea of ‘perpetual understanding’, a notion that every programme of work has been informed by past learnings and will continue to do so – from scientific fact through to cultural truths.
This was delivered through an ‘ellipsis’ identifier, referencing three key parts of their process – information, understanding and realisation. The symbol was the moved on from the three roundels to quite literally square the circle.
![ArtDirection brandidentity branding geometric healthcare identity identitydesign Layout typography visualidentity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ab8163129323003.616eebf4f4172.jpg)
![ArtDirection brandidentity branding geometric healthcare identity identitydesign Layout typography visualidentity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dc1026129323003.616eebf4ee9f4.jpg)
![ArtDirection brandidentity branding geometric healthcare identity identitydesign Layout typography visualidentity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/154c1c129323003.616eebf500f2c.jpg)
![ArtDirection brandidentity branding geometric healthcare identity identitydesign Layout typography visualidentity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ed7f8b129323003.616eebf4ecdff.jpg)
![ArtDirection brandidentity branding geometric healthcare identity identitydesign Layout typography visualidentity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c8db3c129323003.616eebf4edc1b.jpg)
![ArtDirection brandidentity branding geometric healthcare identity identitydesign Layout typography visualidentity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a3b125129323003.616eebf4ee3e0.jpg)
Delivery
Application was clean and simple, with colour through imagery, a strong editorial approach to layout and constantly evolving graphic collages that reference back to their spectrum of work (from scientific papers to launch campaign materials and all in-between).
![ArtDirection brandidentity branding geometric healthcare identity identitydesign Layout typography visualidentity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9c730d129323003.616eebf4f1713.jpg)
![ArtDirection brandidentity branding geometric healthcare identity identitydesign Layout typography visualidentity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bdfc5e129323003.616d98c8ae5fa.jpg)
![ArtDirection brandidentity branding geometric healthcare identity identitydesign Layout typography visualidentity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/445164129323003.616d98c8ac2d1.jpg)
![ArtDirection brandidentity branding geometric healthcare identity identitydesign Layout typography visualidentity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b5de4a129323003.616d687ab48ab.jpg)
![ArtDirection brandidentity branding geometric healthcare identity identitydesign Layout typography visualidentity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/648555129323003.616d687ab582e.jpg)
![ArtDirection brandidentity branding geometric healthcare identity identitydesign Layout typography visualidentity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0095ba129323003.616d687ab32ba.jpg)
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![ArtDirection brandidentity branding geometric healthcare identity identitydesign Layout typography visualidentity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8112ab129323003.616d687ab40a6.jpg)
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![ArtDirection brandidentity branding geometric healthcare identity identitydesign Layout typography visualidentity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5435ed129323003.616d98c8ac8ee.jpg)
![ArtDirection brandidentity branding geometric healthcare identity identitydesign Layout typography visualidentity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/93aab1129323003.616d98c8add96.jpg)
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![ArtDirection brandidentity branding geometric healthcare identity identitydesign Layout typography visualidentity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/663fdc129323003.616eebf4f0998.jpg)
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